Air Blue Opal

The smooth lustre of New Crystal Platinum Pearl conveys an understated elegance. Always on trend – especially in haute couture, jewellery and accessories – the classic pearl colours are complemented by this timeless, yet highly contemporary shade.
Timeless beauty meets modern flair in new CRYSTALLIZED™ – Swarovski Elements

Innovative and classic, the Chessboard cut offers a modern take on New Look chic. Now available in a harmonious range of colours as both a Flat Back Hotfix and a Sew-on Stone, the latest additions to the Chessboard collection open up multiple possibilities for creative applications.

A bold combination of smooth curves and asymmetric facets, the Cosmic Oval Fancy Stone exerts a captivating charm. This ultra-modern crystal, the latest in the Ring Fancy Stones range, provides stunning visual impact and excellent versatility.


CRYSTALLIZED™ – Swarovski Elements introduces its first fancy shapes in microscopic sizes with the Mini Triangle, Mini Pear, Mini Blossom and Mini Heart Fancy Stones . These tiny, precision-cut crystals target the eyewear and watch segments, but work equally well in pretty pavée designs.

A new Ring Bead contrasts square facets with a rounded shape. Sporting both a large central hole and a smaller horizontal hole, this Bead can be playfully combined with smaller sized elements and Crystal Pearls, opening the door to innovative creative directions.


The dynamic shape and asymmetric cut of the Graphic Cube Bead is perfectly in line with the trend towards irregular angular forms. Bold and beautiful, this light-filled bead offers unrivalled brilliance.

The Disk Pendant reinterprets a classic shape to conjure an elegant and beautifully contemporary crystal. Its many facets create shimmering light refractions, while its large central hole makes possible an exciting range of new combinations.

Designed by Andrée Putman in collaboration with CRYSTALLIZED™, the Lily, Dragonfly and Orchid Pendants transform the organic shapes of leaves, dragonfly wings and flower petals into sophisticated design elements: A sparkling tribute to the beauty of nature, and the latest in a long line of collaborations with world-class designers.

A new raft of Semi-finished Products offer designers more creative possibilities than ever before. The Rivet with Stainless Steel casing, now available in the smaller PP 24 size, guarantees long lasting strength, as well as maximum brilliance with its XILION Chaton. Two different designs of Buttons with Metal Shank sport matt-finished casings in Gold, Silver or Gun Metal, ensuring each crystal strikes a radiant and elegant note. A Gun Metal casing is introduced for two Jeans Buttons designs, in line with the ongoing trend for modern and antique metallics.

Three new Single Stone Settings in a variety of shapes and sizes boast a superior cup design, bringing out the full sparkle of the crystals and ensuring there is no risk of them getting caught on fabrics. Three Double Settings, available in a wide range of colours and platings, prove the perfect centrepiece for necklaces, or can be used as earrings or charm bracelet components. The Snake Chain Bracelet is a classic – and exclusive-looking – extension to the Multi Stone Setting range. Finally, Fancy Multi-Settings now include a Triple Setting and a Rivoli Cross, again providing ideal embellishment for jewellery.

Light-filled and dazzling, luxurious and precious, this latest selection of CRYSTALLIZED™ – Swarovski Elements innovations is destined to fire the imagination and fuel the inspiration of designers throughout the world. The future is here, and it looks very bright indeed.

In 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens , Tyrol in Austria , with his newly-invented machine for cutting and polishing crystal jewellery stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal, for fashion, jewellery and more recently lighting, architecture and interiors. Today, the company, still based in Wattens, family-owned and run by 4th and 5th generation family members, has a global reach, with some 22.000 employees, a presence in over 120 countries and a turnover in 2007 of 2.56 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystal components, known by their product brand names CRYSTALLIZED™ - Swarovski Elements for fashion and STRASS ® Swarovski ® Crystal for architecture and light, have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewellery industry with precision-cut genuine and created gemstones, and from April 2008 has strengthened this relationship by revitalising and renaming the product brand ENLIGHTENED™ - Swarovski Elements. Showing the creativity that lies at the heart of the company, Swarovski’s own-brand lines of accessories, jewellery and home décor are sold through more than 1300 Swarovski stores and concessions in all major fashion capitals, while the exclusive Daniel Swarovski accessories collection has become the company’s Couture signature. The Swarovski Crystal Society has close to 400,000 members worldwide, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995, as a celebration of Swarovski’s universe of innovation and inspiration. The Swarovski corporation also includes Tyrolit ®, manufacturing grinding tools, Swareflex, for road safety reflectors and Swarovski Optik, producing precision optical instruments.