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as on Sept 03, 2010
17-Jul-2010
FDCI announces Swarovski Elements as ‘Trend Partner’ for Pearls Delhi Couture Week

The upcoming Pearls Delhi Couture Week will have Swarovski Elements as Trend Partner, the association that will immediately take the glamour quotient a few notches up. Guests at Pearls Delhi Couture Week will be greeted with an illustrious venue sparkling with couture installations made with nine dynamic art forms of couture lighting installations made with Swarovski Elements designed by Sumant Jayakrishnan. From the entrance to the interiors, the venue will represent how crystal embodies everything couture and vice versa. The focal installation that will grace the central area around the two main show areas is a dramatic and distinguished 20 feet tall cascading chandelier made with Swarovski Elements. Eight other creative installations will spread across the venue showcasing new possibilities of expression in art and décor. Designers Gaurav Gupta, Manav Gangwani, Rohit Bal, Suneet Varma, JJ Valaya and Varun Bahl are partners who are working closely with the brand for this Couture Week. Sanjay Sharma, Director, Swarovski Elements, Swarovski India Pvt. Ltd said, “Crystal and couture are partnerships that surprise, scintillate and inspire a whole new world of possibilities. We are confident that this coming week Swarovski Elements as trend partners will unfold all this and more.” Sunil Sethi, President, FDCI said, “We are happy to have SWAROVSKI ELEMENTS as our Trend Partners. They bring the desired luxurious glamour to our platform of Couture celebration. Their installations on venue will personify how Indian couture revels in a new era marked by traditional yet modern sparkling sensuality.”

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