The French luxury brand Hermès, not really having made much of a dent in the ever expanding luxury market in China is now all set to launch a special tailor-made format to lure the Orientals. Coming up in the Spring of 2010 in Shanghai is their new store called Shang Xia, which translates in Mandarin to mean ‘topsy-turvy’, with Miss Qiong-Er Jiang as the creative director. The Shang Xia stores will have ready-to-wear apparel and decorative arts inspired by Chinese culture and traditions of craftsmanship. Interesting to note is that this is the first time ever that Hermès has launched a brand from the grassroots level. To give credibility to the new brand Shang Xia, a store will also be simultaneously launched in Paris.