NICE (Nordic Initiative Clean and Ethical) is a one of its kind collaboration that has the entire Nordic fashion industry united on the issues of adopting sustainable values and practices in the industry. As a part of its initiative to support green fashion they organized a green fashion show at the Fashion Summit at Copenhagen. Twenty Nordic designers showed their designs, which were all about ingenious ways to adopt sustainability. There was polyester made from recycled plastic bottles, fabrics from byproducts of the crab industry, a new material ingeo based on annually renewable sugar plants etc.